My response on one of the questions on the Q&A thread has touched off a flurry of discussion over on the Talk@newsarama section at Newsarama.com. Specifically, it was the one asking about a potential new project that Tom Brevoort alluded to, to which I said that yes, something was in development on a character whom I’d written before, but there was nothing definite. This response was reposted over on Talk@newsarama (minus the “But there’s nothing definite” advisory, naturally) and now bunches of people are discussing what they think the new project is. Which is fine.
But I still find myself shaking my weary head when I see people saying stuff like, “Peter David’s comics don’t sell the way they used to.” Putting aside that no one’s are selling the way they used to, this belief only works when one is willing to ignore three little words: “Hulk: The End.” My first Hulk book in years not only outsold that month’s issue of the hotly hyped Bruce Jones “Hulk” (at twice the cover price, mind you), but a retailer at the Big Apple convention told me that he routinely asks $45 for the ones he has for sale, and gets that asking price.
If you write the books with the hot characters, your books sell very well. If you take a character who was once hot and do something new and different with him, your book will sell very well. Years ago I was writing Spider-Man (a perennial hot character), Hulk (with whom I did something new and different), and X-Factor (mutants=hot), and they all sold. None of the books I write now fit that mold, so they don’t sell the same as those I was writing years ago. Not much more complicated than that.
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