Folks have been asking how DC is planning to market “The Fallen Angel.” There’s some concern that it will receive little-to-no attention, and just be tossed out there so it can safely sail under retailer radar and quickly vanish.
Thus far that doesn’t seem to be the plan. According to what I’ve been told, “The Fallen Angel” is being promoted as the anchor book of three new titles featuring female leads that will–ideally–appeal both to male readers, and also attract that great untapped resource, women. There will be a major marketing push for these three books, of which “The Fallen Angel” will be the first, with the other two following shortly thereafter in subsequent months. I’ve suggested the collective marketing hook of referring to the new titles as “Dangerous Curves.” We’ll see if they go with that.
I believe “Fallen Angel” should be in the next Previews. Here’s hoping the book gets good positioning.
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