Originally published June 18, 1999, in Comics Buyer’s Guide #1335
Would you like to go to your very own private screening of Trekkies?
It shouldn’t be all that difficult. All you had to do was go this past weekend, the very first weekend that The Phantom Menace was playing. Because while other studios did everything they could to clear any other film the hëll out of the way of Star Wars‘ path, Paramount Pictures—boldly going where no intelligent distribution would go—released a documentary called Trekkies the exact same weekend. They did so with virtually no promotion at all, on an extremely limited number of screens, with a film whose target audience was off seeing possibly the most anticipated movie of the century.
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