Originally published July 3, 1998, in Comics Buyer’s Guide #1285
“The illusion of change.”
That’s what Stan Lee always said was the secret to Marvel storytelling. Make it seem as if things were changing in the life of a character… but, in point of fact, have them remain exactly the same. It’s a terrific theory, and creators and publishers still abide by it.
However, at this point it may have led to a readership that is so jaded that it’s hard to convince readers that anything matters anymore.
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