Had lunch with the Tom Brevoort/Andy Schmidt editorial office today. Discussed the approach and general parameters for the new Spidey title which, by the way, is definitely going to be called “Friendly Neighborhood Spider-Man.” It’s a long-standing way of referring to him, and nicely captures the sense of fun we want to try to bring to this title. Is there a danger that some people may think it’s a kid’s book? I guess. So it’ll be up to us to educate them otherwise.
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