Vertigo has been approached about the notion of taking over the series and has declined to do so. The reason given is that ostensibly it explores territory too familiar to other Vertigo books. I leave it to others to opine on that.
In any event, if the series is going to continue, it’s going to be as a straight up DCU title that remains outside the DCU (so that mainstream superhero fans can ignore it) and without a Vertigo label (so that Vertigo fans can ignore it.) Frankly, if anyone has some marketing ideas (that will, naturally, cost DC virtually nothing to undertake) I’m more than happy to hear them.
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I hope this doesn’t sound arrogant of me to suggest, and it may likely put my ignorance on display, but…
Could you use your own funds to buy ad space in Wizard, or elsewhere? If DC won’t promote it, why don’t you promote it? It is semi-creator owned, yes? I know this sounds extreme and maybe even desperate, but then again, you certainly have a vested interest in this book’s success, and if it works, you may likely get your investment back. Perhaps you could even talk DC into matching your funds. (Please know here that I think it’s a crappy thing that DC won’t promote it). But, I believe this book is worth it. I believe that people will get a satisfying read out of it, as I do. Or perhaps you could fund a decent poster campaign to go into comic shops. I think it would be pretty great to see a creator so into and behind his work that he is willing to go to these lengths to promote his work. But again, bottom line, I think you and Mr. Lopez put out a product that is that good.
One thought is that in the 90’s I know many Vertigo books sold a significant percentage of their overall numbers here in the UK, and it was these which allowed them to continue being published. In my experience the contraction of the industry after the mid ninetys does not seem to have hit the UK as hard as it did you – certainly in London there are as many DM stores as ever.
If FA does not already follow the Vertigo sales pattern, its entirely possible it could with a bit of a push here. This push could come either from DC (which would be cheaper than an all out advertising blitz across the states), or with signing tours.
Couple of suggestions.
Pretty simple really,
First the covers, right now they are very pretty, but (and I haven’t seen the last 3-4)they need a more central theme that relates to the story. A hook, some dialog. Be different than the other titles.
Second, failing that, I really think there are lots of Fallen Angle type DC 3rd stringers that would work in a book like this. I haven’t read the last issue of Azreal, but Jean Paul Valley would fit in very well with your book. He’s a minor character nowadays that no one seems to want to play with. He’s full of angst, mystery and he fits the Fallen theme of the book.
Convince the idiots at DC to send over some of the next issue to Mile High Comics to be put online and free of charge.
While I applaude MHC for doing this with some stuff from Marvel, it’s only the big names so far: Daredevil and such.
Nothing else that might actually spark some interest outside the norm.
Now, the fellows at MHC have said that they tried this once in the past with DC, and DC had a fit when something went wrong.
But, what the hëll does DC have to lose at this point?
As a huge fan of FA I think I’ve decided that when it is cancelled (which seems a diabolical certainty) I think I’ll be giving up reading comics. The reason for this isn’t just spite: I’ve had a gut full of semi-literate, derrivative crap which is what passes for a comic industry these days. I mean ideas so fûçkìņg tired I only keep reading them out of habit. I don’t know the precise date when DC/Marvel sold their creative integrity and creative purpose but when they did, they both commited mutual suicide.