There was a period at the beginning there when there was a new editor on SUPERGIRL every other issue. When Mike McAvennie settled in, I kept expecting him to disappear within a month or so. Happily, I was wrong; unhappily, not forever.
I was extremely unhappy to learn of Mike’s departure from DC Comics yesterday. When I was first looking at Leonard Kirk’s pencils and saying, “Gee, I’m not sure,” Mike was the one saying, “Trust me, he’ll work out great,” and he was absolutely right. He was always watching out for the good of the book.
People are asking me what this bodes for SUPERGIRL. I couldn’t say. I am reasonably sure that sales are not what I’d hoped for with the new storyline and the “return of Kara.” I’m seeing lots of fans who state they never read the book or dropped it now saying they fully intend to start buying it with #75. Unfortunately my guess is that they haven’t bothered to tell their retailers, who in turn aren’t bothering to increase their orders. If every single retailer had increased his order by one copy–one–that’d be a rise of several thousand right there. Hasn’t happened so far. Funny that retailers and fans complain about the CAPTAIN MARVEL circus, with the air of publicity stunts and the multiple covers. But sales tripled. Tripled. SUPERGIRL was simply publicized with a much-asked-for storyline and terrific Ed Benes art. Emphasis on substance over style. Best guess? Haven’t even cracked the top 100 yet.
I’m asked what sort of message DC is sending by firing Mike McAvennie. Answer: Not a good one. Now here’s my question: What sort of message is being sent to DC when an editor launches a popular storyline with great art and the book still can’t get the time of day?
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