Originally published May 5, 2000, in Comics Buyer’s Guide #1381
Penny-wise and pound-foolish.
It’s a term I learned many years ago. What it means is that one is so busy minding every nickel and dime, that one forgets to see the big picture (if one was ever aware that it was there in the first place.)
Once upon a time, Marvel Comics was called “the House of Ideas.” Then everyone started calling it the “Condo of Concepts” (well… I know I did.) Somewhere along the way, the Powers That Be, the Executives, Those Who Watch the Dimes, turned it into a studio, and I don’t mean in the movie sense. A studio as in a studio apartment or an efficiency. The popular slogan of “Make Mine Marvel” has been replaced by “Make Mine Cheaply.”
And it has cost them. Good God, how it has cost them.
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