The Annual Superbowl Commercial Liveblogging

Posted By: Peter DavidPosted On:

Will begin at this space at 6 PM.

See you then.

PAD

6:01–Okay, here we go. A woman in silver pants is singing. I suppose I should know her. Then again, I should know who the teams are, too, I guess. So at least I’m being consistent.

6:02 Shots in the locker room. “Do these tight gray pants make my ášš look big?”

6:03: Is it just me, or do the two announcers look like Bob Hope and Bing Crosby?

6:04: ELANTRA. Kind of sedate. Needs someone like Goofy honking the horn. GE Commercial featuring cancer patients; can’t really make fun of that. KRAFT Mac & Cheese–the little girl is a stitch. Unsure if these are new commercials. Been speeding past commercials with my DVR that it’s not always clear.

6:11: HULU. Opinion varies depending how much you are into Will Arnett. GEICO: Okay, I want those middle school girls to get their own TV show. FUSION PRO GLIDE STYLER: Well, I have the Fusion already and I still don’t look like any of those guys, so I’m dubious. PIZZA HUT: Didn’t actually show the product; smart move.

6:19: THE DICTATOR. Hadn’t heard anything about it. Doubt I’ll see it; I’ve liked Baron Cohen in supporting roles, but never as a lead. CELL PHONE AD: Not the Droid I’m looking for. MCDONALDS. More cancer patients. Uh boy. OLYMPICS: WOMEN’S VOLLEYBALL! YES! I just hope they don’t get breast cancer…DAMMIT. It’s in my head now. Now I’m starting to get nervous about this mole on my arm.

6:25: Willie Roaf. I wonder if his nickname is “Meat.”

6:25: The Patriots won the coin toss. Is the game over?

6:28: HYUNDAI: I dunno. Amusing enough, but a little rocky.

6:38: BUD LIGHT: Don’t drink,don’t care. AUDI: Now THAT’S funny! Audi headlights blow away a vampire party. My only question is how the vamp driving the car was able to check his reflection in rearview.

6:40: PEPSI: Elton John as a king. Must resist jokes about how he should be a queen. HYUNDAI: Cheetahs never prosper.

6:52: BUD LIGHT: Y’know, the beer commercials are usually a lot more fun. The Platinum is just a snorer. M&M: So the new flavor of M&M is…chocolate. Okay. BEST BUY: Eh. CELEBRITY APPRENTICE: Goddammit, George Takei is in this. And Penn. I’m going to have to watch it. Ðámņáŧìøņ.

6:58: COKE: Okay, I admit it; I’m a sucker for the Coke polar bears. Sue me. CHEVY: Man, the car companies are BRINGING it this year! A boy and his dog and his truck survive Armageddon because he wasn’t driving a Ford. Best use of “Look like we made it” is perfect. Best commercial so far, with vampires a close second.

7:01: BRIDGESTONE: Okay commercial. Only so many ways you can promote tires. GO DADDY: Same titillation schtick. Still haven’t checked out their site. LEXUS: It would’ve been cooler if the Hulk had broken out. BATTLESHIP: God, please let it be good. I wrote the novelization, so I want it to succeed. Script’s really good; it’ll all come down to the direction.

7:05: BUDWEISER: Okay, that was better for a beer commercial. It was like a beer commercial directed by Scorsese. DORITOS: Finally a dog that’s as sneaky as a cat. CHEVY: The car companies are still the ones to beat.

7:09: GE: Impressive, making an electricity commercial to appeal to beer drinkers. JOHN CARTER: Way too biased to speak dispassionate. TAX ACT: Great. Now I have to go pee.

7:12: THE LORAX: Could be okay. Couldn’t get a feel for “Horton” from the commercials either, ad that turned out pretty great. VW: Power of German engineering always makes me nervous. VW again–STAR WARS. Nicely done. NBC Promo–America’s Got Talent is my secret vice (especially since I stopped watching Dancing with the Stars two years ago.) But I’m not that big a Stern fan, so I’m not sure how I feel about it.

7:19: DAVID BECKHAM BODYWEAR: How can there be an ad for men’s underwear and yet I don’t feel like I’m the target audience for the commercial? It’s like, “Ladies, buy this underwear for your guy and he’ll look like David Beckham. Kath, honey: if you’re reading this, trust me–ain’t gonna work. COKE: Still loving the bears.

7:23: No idea when the Avengers commercial is coming. If I had to guess, either right before or right after that thing they do halfway through…I forget what it’s called.

7:24: A Giants player is out of the game with an injury. I was in Australia and I saw Rugby and watched those guys take hits that would cripple normal mortals, with no padding and a t-shirt and shorts for a uniform, and those SOBs would just bounce right back to their feet and shake it off. You get the feeling American football players wouldn’t last twenty minutes.

7:29: Good lord, that Patriot guy #75 is built like Manu Manu the Slender from “Necessary Roughness.”

7:30: SONIC: What an athletic car. STAR WARS: Well, the impending new release caught Caroline’s attention and she insisted she wanted to see it. And that’s how I got her to see the “real” movies, something she’d initially dismissed because she said, “I saw it on ‘Family Guy.'”

7:35: Avengers, kids. AVENGERS. Seriously, if you’re not excited about this, you have no inner child. TELEFLORA: Interesting. A commercial for flowers that’s filmed like a commercial for a sex phone line. KINECT: It’s actually a pretty good product. We have it. CARS.COM: Okay, I am never using that because I really don’t want a little version of me popping out of my shoulder.

7:42: You know, I have to admit, it amazes me the refs can see ANYTHING considering everything moves so fast.

7:43: DORITOS. You can’t go wrong with a baby being slingshot. ETRADE: More babies. GI JOE: We needed a second one? Sheesh. On the other hand, if Bruce Willis is there in more than just a cameo, I might actually Go Joe.

7:51: NFL: No. You’re not going to win a million bucks. FORD: Yeah, they just got their áššëš handed to them by the vampire commercial, and that’s their best shot? Eesh. PRUDENTIAL. Well, at least it wasn’t about cancer. NORWEGIAN: Yes, the sea is calling, but apparently it’s calling collect considering what happened recently.

And now my own halftime commercial. “DARKNESS OF THE LIGHT: The Hidden Earth Chronicles, book 1” is now available as an ebook through Amazon (having been on B&N for a month already). It’s right here with the paperback available within a week or so. The long awaited sequel, HEIGHTS OF THE DEPTHS, will be out on the Nook shortly and through Amazon a month later. Please check it out. Thanks.

7:59: TOYOTA CAMRY: I would have liked it if someone had actually been conceived inane. HULU: These commercials would be much better with Alec Baldwin. BUDLIGHT: A little better, but not much. JAY LENO: Okay, that was funny.

8:01: Apparently Madonna is endeavoring to remind everyone who was doing this schtick before Lady Gaga.

8:03: Here’s something depressing to ponder: Out of a hundred average teenagers, how many are going to know even half of the names of actors and performers that Madonna rattles off in “Vogue.” “Ginger Rogers, dance on air.” “Ginger who?”

8:07: At one point with the lighting, it looked like she was dancing on the landing pad at the X-Mansion.

8:14: If Betty White were on THE VOICE, I’d watch.

8:17: I think Clint Eastwood is about to announce he’s running for president.

8:18: Oh. It’s a Jeep ad. That’s way less interesting than what I thought it was going to be.

8:28: SMASH. It’s about a Broadway musical. Is anyone outside of NY or LA going to care? Plus it’s against both Hawaii 5-O and Castle. Could be brutal. CHASE: Didn’t think it was possible for a bank to have a football themed commercial, but I guess so, and it was pretty funny. FORD: Okay, as long as you keep having it pushed by a Yankee, I ain’t buying it no matter how many times you show it.

8:38: FIAT: Yeah, uh…no. I’m pretty sure I could distinguish between a gorgeous woman and a dorky looking car. PEPSI MAX: When you need to stick in Reej at the end of your commercial, that shows a fundamental lack of faith in the rest of the ad.

8:41: TOYOTA: I love the reinvented DMV. The reinvented rain is intriguing, but I’m concerned that if I’m in a downpour I’ll accidentally slip through a storm drain. CENTURY 21: Not sure what the Olympics has to do with a realtor, but okay.

8:44: ACURA: Okay, that just jumped to my third favorite commercial, behind the Armageddon one and the vampire one. The car companies are definitely steamrolling over the competition. The beer commercials just don’t have much head this year.

8:48: BUDWEISER: Following up on the prohibition one. A lot of energy. Still not up there with the car commercials, but entertaining. BRIDGESTONE: If they’d bounced the sleeping baby, I’d really be impressed.

8:59: NFL: I think if you’re watching this, you’re pretty much already a football fan. TOYOTA: If Eli Manning in his Toyota collided with Jeter’s Ford, I would laugh. TIME WARNER: Ricky Gervais must have felt right at home having people trying to kill him.

9:05: HONDA: If it’s good enough for Ferris, I want a Honda C-RV. This was the commercial I was waiting for. He’s still got the Ferris smile. My new favorite, pushing the Chevy Armageddon ad to number 2. I want next year’s halftime show to be Matthew Broderick lip synching to “Twist and Shout” while everyone sings along. METLIFE: easily wins the competition for commercial you most want to Freeze Frame.

9:11: HYUNDAI: Never thought of using a car to bring someone back to life. Wonder if that’ll work. BUD LIGHT: At some point it’s just animal cruelty. Go get your own dámņëd beer. Liked the message about help rescue dogs, though.

9:19: OPTIMA: Anybody want to see Morpheus standing over this “Sandman” just saying, “Really? Really?”

For those who came in late: “DARKNESS OF THE LIGHT: The Hidden Earth Chronicles, book 1” is now available as an ebook through Amazon (having been on B&N for a month already). It’s right here with the paperback available within a week or so. The long awaited sequel, HEIGHTS OF THE DEPTHS, will be out on the Nook shortly and through Amazon a month later. Please check it out. Thanks.

9:25: SAMSUNG: Yeah, whatever. We’re sticking with the iPad.

9:36: Has anyone noticed there’s a really good game going on between the commercials?

9:38: CADILLAC: Least interesting car ad so far. GO DADDY: Still haven’t looked. AWAKE: Or as we called it in its previous two incarnations, LIFE ON MARS.

9:54: THE GIANTS WIN THE PENNANT! THE GIANTS WIN THE PENNANT! OH MY GOD, THE GIANTS WIN THE PENNANT! Or…something.

And that’s it for the commercial coverage this year. My top three: Bueller; Armageddon; the vampires;

66 comments on “The Annual Superbowl Commercial Liveblogging”

    1. For a live stream of #SB46, 4 extra cameras, SB commercials on-demand, & @jimmyfallon’s live tweets click HERE:

  2. Willy Roaf’s nickname is apparently “Nasty”. Should have been “Meat”. Missed a real opportunity there.

  3. Hey does anyone have any idea around what time the Avengers commercial will play? Please and thanks.

    1. Thanks for the answer Mr. David. Now for a fanboy moment. X-Factor rules! You rule! Thanks for the great stories!

      3. If you “like” the Avengers facebook page you get a better EXTENDED version of that trailer with one of the best lines ever at the end.

      2. Thanks for the link. Can’t wait. Luckily we get it in the UK a week earlier than you guys.

  4. As always, this is a blast. Always a fan, and my daughter is reading Tigerheart for the third time, and is using it for her school book project in school analyzing story elements.

  5. Bruce Willis stars as General Joe Colton, who was the first G.I.Joe member. He should be a rather prominent role.

  6. NFL: No. You’re not going to win a million bucks.
    Yeah, but my friend, who got a gig in it, gets to pay his rent for the next six months.

    2. Also, as someone who knows a number of millionaires, a million bucks ain’t gonna let you live like that (particularly a million pre-tax) unless you’re planning on blowing it all within a year.

      On the other hand, the billionaires I know (3 via past work) could live like that if they wanted (and do have the planes at least).

  8. Was Ford national? All I got here after the “win a million” was some local stuff.

  11. > 8:07: At one point with the lighting, it looked like she was dancing on the landing pad at the X-Mansion.

    Rogue, Rogue,
    Rogue, Rogue
    Go with the flow

    Look around, everyone you touch has heartache
    It’s everywhere that you go
    You try everything you can to escape
    The pain of life that you know

    …

    Logan’s healing, Summers’ glare
    Carol Danvers, dance on air
    …

  12. So if pot prohibition ever gets overturned, will there be SuperBowl commercials like the Bud ones?

  16. “SMASH. It’s about a Broadway musical. Is anyone outside of NY or LA going to care? Plus it’s against both Hawaii 5-O and Castle. Could be brutal.”

    I’m loving the pilot and waiting impatiently for this. As for the time slot, I do watch both CASTLE and HAWAII 5-0 but can always time-slip and watch them in other ways… anytime they can come up with a new show that shows some initiative, I’m happy.

  17. IMHO, nothing will ever beat the “Color Bars” commercial from the 1990s, for sheer genius of concept and easily the very best bang-for-the-production-buck ratio of all time.

    1. That was the “we had this fancy commercial but didn’t use [delivery service] so they did not get it on time” one, right? I agree. Cheap to make and got the point across.

      1. Yep, that’s the one. Federal Express, before they started calling themselves “FedEx.”

        The text crawl under the color bars talked about how the commercial had been (IIRC) written and produced by Spielberg and Lucas, with score by John Williams performed by the London Philharmonic, a production budget in the hundreds of millions, starring several big-name actors, SFX by Industrial Light & Magic, reviewed two-thumbs-way-way-up by Siskel (R.I.P.) & Ebert who said that it was the most exciting, funny, and emotionally moving thing that they ever saw, etc.

        But when the advertising agency sent the master video tape (this was the 90s, remember) to the network for insertion into an expensive Super Bowl advertising slot, they didn’t use Federal Express, so it didn’t get there on time, “and that’s why they’re not our advertising agency anymore.”

        Brilliant. Sheer genius.

  18. Pingback: Giants Win The Super Bowl | Mah Two Cents

  19. I’m actually not excited about The Avengers, just because I’ve never liked anything Joss Whedon has done (well, other than Dr. Horrible, I guess). I’m still looking forward to seeing these characters interact, but I can’t imagine the movie actually being any good.

  20. In defense of NFL players: In my admittedly limited experience, rugby is not played on that abomination known as artificial turf. All of the scary injury moments for the Giants (save Nicks twinging an existing shoulder problem) were clearly turf-related. Most didn’t even involve contact with another player, which strongly suggests that turf was the culprit.

      1. Yeah, I’ve heard all that. And yet, watching the Giants lose not one but two tight ends to knee-wrenching injuries when all they were trying to do was plant and turn, it was hard not to think that the turf was a 12th man for the Pats defense.
        .
        But I probably shouldn’t blame a rugby/American football injury disparity totally on turf. There’s also the fact that American football players have expanded up to and beyond the limits of what our skeletons and ligaments can handle. And the reality that football helmets are a safety liability in some ways, since they can be used as a weapon and cause some players to behave more recklessly thinking that the helmet will protect them from anything, thus endangering themselves as well.

  21. First, I’m from Indiana and, though the Colts weren’t playing this year, I was still rooting for the other Manning’s team and glad they won, especially after they were behind for so much of the game.

    On the Armageddon commercial, I kept flashing back to “Sleeper” by Woody Allen. The commercial would’ve been so much cooler if it had been for a Volkswagen Beetle instead of Chevy.

    I’m a cat lover and fast-forwarded through the Doritos commercial. Both my boys jumped on my lap and curled up.

    When “The Lorax” comes out (was that Danny DeVito as the title character’s voice?), I’m expecting complaints about Hollywood tree-huggers.

    Cars.com is the creepiest commercial I’ve seen in a long time.

    Toyota Camry reminds me of the “Saturday Night Live” commercial from decades ago with a car that rides so smooth, a rabbi could perform a circumcision in it.

    Someone at Budweiser obviously watched Ken Burns’ “Prohibition” series on PBS last year.

    The MetLife commercial reminded me of “South Park’s” “Imaginationland” series.

    I’ll be interested in getting tomorrow’s “USA Today” to see how things rated on its Ad-O-Meter.

  22. 8:28: SMASH. It’s about a Broadway musical. Is anyone outside of NY or LA going to care?
    .
    Oh, I don’t know. What was your reaction to the first commercials for a show about a bunch of high school kids in a glee club? Sure, there was all that “High School Musical” stuff to get people primed, but I’d imagine many of the same folks who tune in every week to watch “Glee” will tune in to watch “Smash.” Plus, there’s Katharine McPhee who could pull in some of the AmIdol crowd.

    1. I thought “Glee” had a shot because it would appeal to the same demographic that “Fame” did so many years ago. (Indeed, when they did a national live tour with the cast, I had a strong sense of deja vu.) High school, and being targeted by bullies in high school, has a universality about it. But a show entirely with adults focusing on something as outside the experience of the vast, vast majority of America as a Broadway musical…it’s just not the same. Don’t get me wrong: I’m hoping it succeeds. But considering the abysmal viewership the Tony Awards draw every year…I dunno.
      .
      PAD

      1. Well, people tune in every week to watch TV shows, but there doesn’t seem to be too much interest when it comes to the Emmy Awards.
        .
        Per the Zap2it.com’s “TV by the Numbers” feature, the Emmys had a 5-year (2006-2010) average of 13,689,000 viewers for a show airing in late August or September. The Tonys had the same 5-year average of 6,817,800 viewers for a show airing in June. When you consider that, by your own presumption, most Americans don’t really get a chance to see the Broadway shows that are up for the Tonys, it’s pretty dámņ amazing that the Tony ratings average nearly HALF the Emmy Awards. (Of course, the Emmy Awards are minuscule when compared to the Oscars–the same 5-year average for the Oscars earned 37,825,000 viewers. Something worth noting is that most films–even the big names up for “Best Film”–rarely pull in that many *unique* viewers to the theaters. The Nat’l Association of Theater Owners own estimate of the “average” ticket price for 2010 was $7.79. Take that ticket price and multiply by the number of Oscar viewers, and see how many recent Oscar winners have had that level of domestic box-office–$294,658,308. The only ones that get that level of box office are NOT the ones that win the prestige awards; more likely, they win the technical awards, barring the Heath Ledger effect–but even then, Ledger’s win didn’t translate to any of the big awards for the film as a whole.)

      2. I’d be interested to know roughly when Smash was developed/pitched/picked up. Because, although it appears from the commercials to be played a little more seriously than Glee, it almost seems like it could have been the “Rachel & Kurt move to New York to pursue their showbiz dreams” Glee spinoff that was discussed as a possibility last summer when it was confirmed that McKinley High School’s seniors would, indeed, be graduating at the end of this season.
        .
        Wondering if NBC’s pickup of Smash had anything to do with Fox’s decision to not go forward with the spinoff. Although I also wonder if it’s also the series that Jonathan Groff was being considered for that was announced about a year or so ago.
        .
        –Daryl

  23. PAD, a question, regarding John Carter. Have you, out of sheer curiosity, taken a look at Dynamite’s “Warlord of Mars” books or have you completely avoided them for whatever reason?

    1. I avoided them for the obvious reason: not to be influenced when I was writing my prequel series and, should Marvel want me to do another, not to be influenced for any future issues.
      .
      PAD

      1. Yeah, I kind of figured that was the case. Thanks for the answer/confirmation, though.
        .
        On a tangent, are you curious to read the Dynamite series, as in you walk by a copy on the shelf and just wish you could give it a look-through, even if it’s just to compare/contrast with your own work?

  24. I saw Lou Ferrigno at a convention last month and he said he’s going to be on Celebrity Apprentice too. As for the Voice, Man, those chairs remind me of Star Trek TNG. Watched the episode after the game and half expected Wil Wheaton or Patrick Stewart to come in, sit next to Agulera and say “Make it so! to the contestants. Also, you are dead on about Madonna and the X-Mansion.

  25. Commercials seemed mediocre this year. Even with the packers out of the running the game was fun to watch. I did not get my wish which was to see the Giants smashed. All in all I prefer FOX coverage of the game. Now I am sitting up late regretting my carb overload. Enjoyable blog reading as always Peter thanks.

  26. A pretty bland bunch of ads, though glad there was a lot less misogyny than last year. Favorites were the Coke ads.

    Where was the Hunger Games ad?

    Either I don’t have an inner child, or I’m just too much of a DC fan.

    1. This year moreso copied the recent trend of the game being better than the commercials….

  27. The Audi commercial: I don’t get it. The car’s headlights are akin to the sun? How so? Are they trying to make a point about how bright the headlights are? Is this typically a selling point for cars? Hëll, aren’t car headlights bright enough as it is that you have to adjust them at times as a courtesy to the driver in front of you? Or did I misinterpret this commercial?
    .
    Btw, has anyone else clicked on this YouTube video thinking it was a compilation of the Super Bowl spots: http://www.youtube.com/watch?v=xkwkY7i4GmU ? If so, am I the only one who, in having had to watch a brief ad for Coca Cola before seeing the video, only to see that the video was not a compilation of the Super Bowl spots, but just a news/promo piece reporting on them, found it odd that I actually sat through an advertisement before I could see an advertisement for the upcoming advertisements?
    .
    The Matthew Broderick commercial was brilliant, but would’ve worked better if it were slightly shorter. I don’t recall Ferris ever doing tai chi on the beach, and since that didn’t really pertain to the car, I would’ve dropped it. Would’ve also been nice if the lady asking if he was okay when he was coughing over the phone was played by Sarah Jessica Parker in a quick shot. But the one thing missing was the Beatles’ version of “Twist and Shout”. I’m sorry, but that would’ve been the perfect climax to the commercial, and the Chinese song just didn’t cut it for me.

    1. Re: Audi commercial
      .
      The point is not the brightness of the lights, but rather the spectrum. Sunlight is relatively balanced throughout the visible spectrum. Artificial lights, however, tend to be dominated by one or a few narrow wavelength bands. There is enough of the other colors that they look white (or whitish) to the naked eye, but they really aren’t.
      .
      This is relevant to photography, where the spectrum qualities of the lighting impacts significantly on the quality of the images. And it is important to indoor lighting. Even though we might consciously notice the color differences, there is a lot of evidence that people respond positively in many ways to light that mimics the broad, even spectrum of sunlight. However, I’m still a bit puzzled about the benefit it provides to car headlights.

  28. 8:17: I think Clint Eastwood is about to announce he’s running for president.
    .
    Chrysler put this commercial up on their YouTube page.
    .
    And then the NFL put a copyright claim on it, forcing YouTube to remove it.
    .
    Real nice, NFL. Real nice.

  29. @PAD: What’s the difference between a NFL player and a Rugby player? The same difference between a boxer and a bare-fist fighter: The boxer, due to all the protection on his fist, can hit much harder than a bare-fist fighter, and for far longer, thereby inflicting greater damage. A smart bare-fist fighter will hit hard enough without breaking his hand. Same goes for Ruby players, they (should) know how hard they can hit without injuring themselves. Go watch a NFL tackling practice; they go full out, and it’s a wonder that there isn’t more serious injuries on both the offensive and defensive end. Trust me, the toughest NFL player can hang with the toughest Rugby player, if not flatten him on his Aussie ášš.

    1. Not sure you’re right about all of that. For one, the new NFL collective bargaining agreement only allows 14 practices with pads on during the 17-week season. Yep, fewer than 1 per week.
      .
      Not to mention, tackling in the NFL was already a lost art: most guys are going for The Big Hit; they do NOT know how to tackle.
      .
      And that’s the major thing you’ll hear about American rugby players: yeah, they can hit, but they can’t tackle properly.
      .
      Take those American football players out of their pads, and no, they won’t flatten anybody.

  30. I worked during the Super Bowl, so I didn’t see it. (It’s fine, as I’m more a fan of the card game BLOOD BOWL: TEAM MANAGER.) However, before work I saw THE ARTIST (and PAD’s right: It’s absolutely incredible) and they had a trailer for the re-release of GHOSTBUSTERS. What surprised me (apart from seeing a trailer for a 11/2011 movie in 2/2012) is that I think it was the original trailer for the movie. (I was also surprised that the narrator sounded like the one who does the voicework for the Grindhouse pics.)

  31. @Craig J. Ries: Please tell James Harrison of the Steelers of your opinion, and I’ll convey my condolences to your widow.

      1. Oh, and btw, I’d put up US Eagles captain Todd Clever against anybody in the NFL for a tackling drill.

  32. “7:35: Avengers, kids. AVENGERS. Seriously, if you’re not excited about this, you have no inner child”
    .
    Indeed, the trailer absolutely kicks ášš. They all have. They seem like they arte giving Robert Downey, Jr. the best lines and he is delivering them perfectly.
    .
    I love in another one: loki says, “I have an army.” To which Downey’s Stark perfectly replies, “We have a Hulk.”
    .
    I am beyond stoked for this movie. Am looking forward to it more than any film since the 1989 “batman” and I may see this one more times if it delivers on it’s promise.

  33. Peter,

    I don’t know if you’ve covered this in a previous posting, but I’m a little curious about the release times of your books. You mention here that Darkness of the Light is available as an ebook on Amazon but has been on B&N for a month. And your next one will be available on the Nook and then through Amazon a month later.
    I don’t get these ‘exclusive’ deals. As a content producer, don’t you want your material in every available outlet from the onset? Don’t you want people to have access to it through whatever retailer they want to buy it from all at the same time? I don’t see how these exclusive deals work in favor of the content producer so I don’t really understand why someone would agree to it.

  34. Just occurred to me:
    .
    As the first commercial following the end of the game, they should have had another Matthew Broderick spot with him looking into the camera and saying, “*You’re still here?* It’s *over*. Go home. Go.”

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