THE ANNUAL SUPER BOWL COMMERCIAL COMMENTARY

Yes, because you demanded it: Beginning at 6 PM, this website will provide ongoing commentary on the Super Bowl commercials.

Why? No clue.

PAD

6:00: Got scared. Heard them playing taps, thought it was for the Giants. Honestly, I’m hoping the Giants win, not just because I”m a New Yorker, but because every expert on ESPN opined the Pats by significant margins, and I’d love to see them all having to eat crow.

Based upon my typical means of picking winners in football–by their names– though, this will be close. Giants obviously have the height advantage since they’re giants. However the Patriots will be armed with missiles, and the Giants will make big targets. So it could flip either way.

6:14: Trailer for Vantage Point. Looks cool.
SYNC: Anaesthesia on.Love it.
Sarah Conner Chronicles: The show voted most likely to benefit from the Writers Strike, and deservedly so.

6:21: Drillbit Taylor. I can give that a miss.
ATT: Too bad they didn’t have the monkey in front of the White House. That would have been a natural.
Dell. Eh.
Prison Break: The prisoners dig a tunnel into the Super Bowl. I may start watching the program just based on that.

6:35: Audi spoofs the Godfather. Brilliant…providing you’ve seen the Godfather. we have some folks over watching the Superbowl and one of them didn’t remotely get it.

6:44: Pepsi–the first “Wake up”people commercial that doesn’t annoy the crap out of me. Maybe it’s because that song always did put me to sleep.

6:48: Bud light: Fun as always, although not their funniest.
Some sneaker commercial, i think. Stupid.

7:00: I-tunes and doritos–eh.

7:03: Wanted-not sure if I want it or not. Need to see more about it.
Go.Daddy, makers of the most juvenile commercials in the Superbowl. This year is no exception.
Dell–that’s just what it’s like for me when I walk through the streets, so I can totally relate.

7:05: Fed Ex flips the bird to carrier pigeons. Best commercial so far.
Cars.com. Personally i think I could take Gondor, but that’s probably just me.
Talking stain. Don’t get it.

7:14: Budweiser: horse training to Rocky movie. Frighteningly, the horse was a better actor than Stallone.
Iron Man trailer: Excellent. The one weak moment was the last wherein the visual looked too much like a video game. I’m thinking that last one is going to be fixed before it’s released, just as the Hulk CGI was much improved between its Super Bowl premiere and the final film.

7:18: Toyota: People were talking and I didn’t hear what the deal was, but the visuals were bizarre.
Leatherheads: Not sure what’s going on with that, but it looked fun.
Garmin: Eh commercial, but I love the product.

7:24: Careerbuilder: Follow your heart. Not bad. COnsidering that most guys follow something lower, it’s probably better they went with the heart and a woman.
I have no idea what dancing lizards has to do with Lifewater, but I loved it.

7:38: The feeling here among the Narnia fans is that the trailer looks cool.
So ugly Betty just needs to use cashews as perfume and she’ll be the talk of the town? Cool.
t-mobile–Just reminds me that, once upon a time, you could get away from people. Now people are so addicted to their phones that they deliberately sacrifice privacy.

7:42: Pepsi: For those who thought Justin timberlake sucked…
Doritos–Rodents of Unusual Size? I don’t think they exist.

7:43: And the “Thank you Captain Obvious” award goes to the guy who just said that it’s important to the Giants that they not give up points.

8:02: So we’re at the half time, and I have to say…not all that impressed so far. A couple of standouts, but the reason they’re standing out is that there’s not that much competition.

8:05: I know this song. I think they used it in an episode of “Scrubs.” Oh! Right. It was in the episode “My American Girl.” That was a good episode. It featured the actor who played Pintel in “Pirates” as a demented radiologist who was insanely possessive of his machine.

8:31: Cars.com. I don’t get it.
sales genie…uh…no.
Not sure why I like the visual of Shaq as a jockey, but I do. Doesn’t want me to get the water, but…
You know, I was a little surprised that Fox decided to air “House” rather than “Terminator” after the Super Bowl. But considering the number of Terminator ads they’ve been running, it pretty much makes up for it.

8:36: I so would not have swerved to avoid Richard Simmons.

8:43: Hyundai: And I thought think about it…why?
First look at Wall-E. I”m not sure if it puts me in the mood to see that, but now I want to go back and watch “Toy Story 2” again. That was either Tom Hanks and Tim Allen or two of the best imitations I’ve ever heard.

8:51: Jumper. An entire movie about an article of women’s clothing?
E*Trade–the talking baby who buys stocks. I am totally spooked by that.
Budlight–yeah, if I had the power of flight, yeah, that’s what would probably happen.

9:02: American Airlines. Me, I would’ve rented a car and just driven out of there.
“American runs on Dunkin’.” My ášš, it does. I tried shoving a glazed crueller into the gas tank and all it did was screw up the engine.

9:05: And the new winner for Best Commercial so far: The Coke Commerial depicting the Underdog and Stewie Balloons from the Thanksgiving day parade fighting for a Coke, only to lose to Charlie. Unquestionably the best to this point.

9:12: So even Dems and GOP an agree on Coke. Okay.

9:21: Not a bad Taco Bell commercial.

9:23: Captain Obvious strikes again: “This is a critical time for both teams.”

9:26: Is it my imagination, or is every character Will Ferrell plays identical?

9;44: Victoria’s Secret. Okay…that’s helping to get priorities in order.
And the Amp commercial just killed the mood from Victoria’s Secret.

10:05 i predict the Giants will win.

41 comments on “THE ANNUAL SUPER BOWL COMMERCIAL COMMENTARY

  1. Yes! I was hoping that you would do this again.

    Did you see the Puppybowl this year?

    6:19 – Weird, one of the football players looked a lot like Jim from the Office. (which amused me since the actor has a football based movie coming out soon) Also, this is another reason why I don’t like American Idol – horrible renditions of songs that I like. Not to mention that my school will probably end up saving the video and using it for morning announcements. Ugg.

  2. 6:34 – The Bud Light “Fire-Breathing” thing…

    Hasn’t Dairy Queen been doing that same bit for years now?

  3. 7:03 – Wanted is Millar’s comic movie, right? I’m impressed by the celebrity power they have.

  4. Wanted-how ironic that a role based on Halle Berry’s likeness is being portrayed by Angelina Jolie.

  5. Talking Stain — Guy’s at a job interview but the boss is to disracted by the stain to listen to him.

  6. just as the Hulk CGI was much improved between its Super Bowl premiere and the final film

    Really? I don’t recall the Super Bowl spot, but it must have been truly abysmal, ’cause the CGI in the final film was practically unwatchable.

  7. The only commercials worth watching so far were the carrier pigeon and the Iron Man commercials.

    The rest have been wastes of money.

  8. Re: Toyota commercial:

    Toyota Corolla is so quiet we’ve locked this guy in one with a bunch of sleeping badgers and will now fire off cannon in front of it. Guy relieved badgers have not woken up and clawed his face off..but then his cell rings and the badgers wake up….

  9. I wasn’t planning to watch the Superbowl (not a sports fan), but I decided to do something different just to understand this blog.

    I’m recording the whole thing so I can fast forward over everything *except* the commercials. Which is the exact opposite of how I usually use my DVR. It feels strange.

  10. The 9:02 commercials were local only. Outhere we had a pretty ribald Jack In The Box commercial.

  11. There was a little girl with a football! That alone makes the Coke commercial awesome.

  12. I have no idea what dancing lizards has to do with Lifewater, but I loved it.

    Life Water is a Sobe product, and their mascot/logo is a lizard, so I assume that’s the connection.

  13. I’ve got a suggestion for next year: instead of making a commercial, one of these companies can just write me a check.

    Trust me, I’ll spend it better than they will. 🙂

  14. 9:26: Is it my imagination, or is every character Will Ferrell plays identical?
    >>>>>

    You forgot to credit Captain Obvious here.

  15. “Sarah Conner Chronicles: The show voted most likely to benefit from the Writers Strike, and deservedly so.”

    At the risk of sounding stupid, are you endorsing or dismissing the Terminator series? I think it has the potential to reach an undreamed-of magnitude of suck.

  16. Count me as one of those people who watches the Puppy Bowl over any and all commercials. 🙂

    The only commercial I took note of was that (IMO) mundane (hair product?) commercial with Marilyn, Shakira and Madonna. And I only took note of it because I saw an article on it in the Daily News. Oh and also because my girlfriend threatened to hit me if I watched one more second of the puppies 😀

  17. I thought it was funny how this year really demonstrated that putting a lot of money into big computer effects didn’t matter. Putting money into celebrities? Sure, I liked seeing Richard Simmons almost run over. But effects were worthless.

    The two that come to mind were the Daytona commercial with all the engine effects in the background and the one where the car is followed by islands of buildings through a desert. Neither of those was as cool as the Doritos commercial where a guy in a mouse suit beats the crap out of someone. A good, funny concept was better than a big effects budget by a mile.

  18. When the Victoria’s Secret commercial was announced, I found it funny that they had promised it wouldn’t be “racy,” considering “racy” pretty well sells their merchandise. (In fairness, I’m sure they wanted to allay fears of another “nipplegate” incident.) The commercial was still sexy, though let’s be honest: That woman (Adrianna Lima?) could have been wearing pajamas made out of paper bags and she still would’ve looked amazing!

  19. Fora change the game was better than the commercials for the most part. New England didn’t deserve to win they played so bad, glad it went to the Giants.

    On the plus side, by waiting till the beginning of the 2nd quarter to score, the Pats won me $50 in the office Football Squares 🙂

  20. I didn’t think Woody sounded like Tom Hanks at all, whereas Buzz sounded like Tim Allen. Allen is probably more desperate for a paying gig than Hanks.

  21. Awsome! Loved seeing that annoying robot getting beaten up by a terminator.
    That was by far the best “commercial” of the night. 😉

  22. Hmm. That is scary. We had a similar reaction to over half of the ads. Must be the diet coke I am drinking.

    Favorite: Fed-Ex

    Laughed hardest: Bud fire breathing commercial

    Surprisingly good: Coke ad with Carville and Frist. It actually seemed like they enjoyed hanging out together! They either deserve an academy award or both are halfway decent guys. (Joking aside, even though I can’t stand Carville, I am confident it is the second option).

    Best ad: Coke float — And that is truly scary! For PAD and my taste to coincide? Well, guess reading his books and comics requires that to be somewhat true.

    Was rooting for the Giants the whole game. My wife was convinced they had lost when Patriots got that late touch down. I was not sure, but believed it could happen. Then sat on pins and needles for the final 35 seconds.

    Last comment: My wife felt the commercials were all guy ads. She will have to have a girls movie night in the other room next time.

    Iowa Jim

  23. Based upon my typical means of picking winners in football–by their names– though, this will be close. Giants obviously have the height advantage since they’re giants. However the Patriots will be armed with missiles, and the Giants will make big targets. So it could flip either way.

    I was thinking the same thing until I remembered that the AD&D Monster Manual clearly states that giants can catch missiles, so clearly the Giants had the advantage.

  24. Well, in the old guy category, I watched the SB with a bunch of teenagers and younger kids and when the Coke ad came on, there was an immediate cacophony of Stewie quotes as he tussled with Underdog, but when Charlie Brown showed, NONE OF THE KIDS KNEW WHO HE WAS!
    One teen said aloud,”Is that Snoopy?” Honestly.

    I’m getting old.

  25. David, in his first response, mentioned the Puppy Bowl. I watched a lot of it. I was in a sports bar and grill. There were 20+ televisions turned on to the game and 1 to the Puppy Bowl for the families with kids there. A lot of the adults watched the Puppy Bowl between plays and during half time.

  26. 9:26: Is it my imagination, or is every character Will Ferrell plays identical?

    It’s not your imagination.

    I’m surprised they weren’t asking who Underdog was.

    Wasn’t there a live-action Underdog movie recently? That could be how they recognized him.

  27. I’m surprised they weren’t asking who Underdog was.

    – Is Underdog still used in the parades? I think so. And it’s a dog in a super-hero outfit, so kids made the translation he was a “super-dog”.
    Charlie Brown was the key point in the commercial and the kids we were with had no clue.
    If there used to be a Charlie Brown balloon, I don’t think they have it anymore(or it doesn’t spark the imagination like a dog or Stewie).

    Poor Charlie Brown……

  28. Is anyone else struck by how much the Wall-E character resembles that little automated box that Wallace and Gromit met when they took their trip to the moon? I admit I have seen a few previews for it when I take my grandkids to the movies but I swear, except for the google eyes he sure does remind me of that little box guy that you had to be money in so he could come to life.

  29. Underdog is still in the parade, and did just have a live action movie that was one of those minor Disney hits.

  30. Posted by: jm

    Well, in the old guy category, I watched the SB with a bunch of teenagers and younger kids and when the Coke ad came on, there was an immediate cacophony of Stewie quotes as he tussled with Underdog, but when Charlie Brown showed, NONE OF THE KIDS KNEW WHO HE WAS!

    One teen said aloud,”Is that Snoopy?”

    That’s okay. I have no idea who Stewie is.

  31. And for all those who were forecasting a Patriots’ thrashing of the Giants, I humbly offer this perfect paraphrase from MONTY PYTHON’S FLYING CIRCUS:

    “Well, the game turned out pretty much as I predicted, except that the other team won. I think this is largely due to the number of points scored.”

  32. “That’s okay. I have no idea who Stewie is.”

    Considering he’s still on the air, that’s more an act of willful ignorance than being a forgotten icon like Charlie Brown 😉

    Now if the Lucy balloon had shown up at the last second to yank the coke away from Chuck, THAT would have been classic.

    (Of course, since it was a Coke and not a Pepsi, It was really Underdog (a.k.a. ShoeShine Boy) and Stewie that actually won that day!)

  33. Now if the Lucy balloon had shown up at the last second to yank the coke away from Chuck, THAT would have been classic.

    Mayhap, but it would have been counter to Coke’s history of “feel good” commercials.

    And for what it’s worth, Lucy sorta *is* in the commercial. Among the reaction shots, there’s a brunette girl holding a football, staring disbelieving at Chuck getting the Coke.

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