Spaced Out

digresssmlOriginally published May 2, 1997, in Comics Buyer’s Guide #1224

Note from PAD: This is a somewhat unusual entry. Covering the cancellation of Space Cases, my original draft was somewhat more scathing over the opportunities lost thanks to short-sightedness from Nickelodeon. But at the time it didn’t seem politic since we still had hopes of placing the series elsewhere and needed Nick’s cooperation to do so. So the version that saw print was somewhat toned down and more optimistic. Corey, who oversees these reprints, asked which one I wanted to be immortalized online, and I’ve decided to combine the two for the interest and edification of Space Cases fans everywhere.

*  *  *

I knew Space Cases was in trouble when we went head-to-head with the Super Bowl.

You have to understand… no one airs anything new opposite the Super Bowl. It’s like running new programming against the Oscars. You simply don’t challenge that kind of ratings vacuum.

But Nickelodeon aired our second season closer opposite the most highly-rated football game of the year. In addition to being the last new episode of the season, it also guest-starred George Takei as the show’s major villain, Warlord Shank. Takei’s presence had gotten major attention on 3rd Rock from the Sun, so if Nickelodeon had publicized it, we likely would have been able to benefit from George’s presence as well.

Nope. The show was aired with no commercial advertising. No promotion. No preview tapes were made available to any publications. And to add insult to injury: Episodes are usually repeated the following week in an earlier time slot. Not this one. It was pre-empted for a cartoon marathon. Buried, lost, forgotten. It was finally repeated some weeks later, in a new (and unadvertised) time slot, again with no promotion.

Space Cases, for those who came in late, is the tongue-in-cheek science fiction series created by Bill Mumy and myself, which has been airing for the past year on Nickelodeon. It features the adventures of a group of misfit space cadets trying to make their way home in an alien space vessel. Premiering in March of 1996, the show was moved five times in ten months, and pre-empted for weeks at a time. Furthermore, whenever Nickelodeon did annual high-profile promotions such as their “Kids Choice Awards,” “The Big Help,” or New Year’s Eve bash, Space Cases cast members were conspicuous in their absence while personnel from every other currently-in-production shows were spotlighted.

With all these positive omens, we rolled into January of 1997 having aired two seasons of thirteen episodes each. The ratings were okay, but not spectacular. This didn’t surprise us: Science fiction on television generally takes a good long while to catch on. X-Files took three seasons to really hook its audience, as did Babylon 5. And that was three seasons of twenty two episodes each.

By comparison, our air record was relatively modest (although at least we’d outlasted Hypernauts, yanked after barely half a dozen episodes had aired, pulled more for reasons of internal politics than ratings.)

During our time on the air, though, we had made some definite inroads into the fan consciousness. Attention was beginning a slow build. There were over two dozen unofficial websites about the series, and an online fan club called “Zabagabe” (named after a Saturnian chant in one episode which, in a typical Space Cases in-joke, was also the name of one of Mumy’s “Barnes & Barnes” albums) had hundreds of members and was gaining every day.

In the “real” world, we were getting more write-ups in such publications as TV Guide and, more importantly, we had been nominated for a Cable Ace Award for Best Children’s programming. (We lost to a series of HBO Concert Specials… a reflection of what voters wished kids were watching, rather than what they’re actually watching.)

In short, we were rolling. It was the sort of slow and steady build that anyone familiar with TV science fiction knows to look for.

We were supposed to hear by the end of January if we were to be renewed, but considering how our season ender was treated, I had a strong feeling that we weren’t being picked up. Nonetheless, Nickelodeon then threw us a curve by postponing the decision for six weeks, marking the day we would hear as March 15.

Well, then I knew we were toast. No one does anything on the Ides of March except beware it. As fans held their collective breaths, counting down the days on computer boards, I felt my heart sink with each progressive day.

And on March 15, Nickelodeon informed us that they were not going to be continuing the series.

I wasn’t particularly surprised. You see, the bottom line is that there are two reasons that science fiction series are desirable for networks:

1) Science fiction pulls in the demographically attractive group of 18 to 34.

2) There is a fortune to be made in ancillary merchandising such as toys, CDs, computer games, etc.

However, neither of these was pertinent to our situation. The only demographic that Nickelodeon is interested in is six-year-olds to eleven-year-olds. As for merchandising, Nickelodeon doesn’t believe there is any interest in the merchandising of live-action Nick series. There’s been some isolated stuff: A Clarissa Explains it All CD, an Are You Afraid of the Dark computer CD-ROM, but that’s about it. Nothing organized or orchestrated. I was deluged by email from fans asking where they could get Space Cases t-shirts, hats, photos and such, or a model of our show’s space vessel, the Christa, and the answer was: Nowhere. There was nothing out there at all.

The only thing Nick cared about was bottom-line ratings. And the bottom line was that we did not have the sort of staggeringly impressive ratings numbers that sate the Nielsen gods. You remember the Nielsens. It’s the ratings service that networks are now claiming isn’t, in fact, an accurate measure at all.

The most frustrating and puzzling thing to us was that we had come up with all sorts of ideas to help jack up the ratings. Now granted, the first and foremost consideration for pulling in viewers should be producing a good series. Naturally that was our first priority. But let’s face it: The TV landscape is littered with quality, cancelled programs. The brutal fact is that quality isn’t always enough. Look at Babylon 5. Hugo Award winning, acclaimed series. Yet at a recent convention, someone asked Joe Straczynski why they had guest-starred radio personality “Cousin Brucie” on an episode of B5. With characteristic bluntness, Joe had replied, “Ratings, schmuck.”

Stunts are handy things to produce, because they get your show attention. The news media hooks onto them and gives you tons of free publicity. So much so, sometimes, that people who would never sample your show in a million years tune in and, if they like what they see, they’ll stick with it.

One would have thought, on that basis, that networks would encourage and support ratings stunts. Yet, the following concepts were rejected by Nickelodeon:

1) Lost in Space Cases. The original “Robot” from Lost in Space is owned by a movie executive who is a friend of Bill Mumy’s, and the exec had a brilliant suggestion. Have the crew of the Christa meet the Robinson family and find a way to send them home once and for all. Now this would have been an unworkable undertaking if it had entailed bringing in the entire cast.

But when you get down to it, Lost in Space to most folks consists of Dr. Smith, Will Robinson, and the Robot. Well, Will Robinson–all grown up as Mumy–would have been a snap to get. The exec was going to lend us the Robot. And Jonathan Harris would very likely have been get-able. And if we’d shown a generic flying saucer-shaped ship, that would have been enough to sell the Jupiter II visual. The rest of the family was going to be in cryo-freeze tubes, unseen but talked about.

Now we weren’t actually going to use the name “Robinson.” Will Robinson would simply have been William, Doctor Smith addressed as “Doctor,” and the word “robot” is hardly TM and © of Irwin Allen. But it would have been a spectacular nudge-nudge, wink-wink. And we believed the press would have gone wild for it.

With the advent of a big-budget Lost in Space movie, this was going to be a free tie-in with a high-profile property that would have netted us tons of new viewers.

Hëll, it would have been worth it just to have Dr. Smith and the Dr. Smith-esque character of Miss Davenport moan simultaneously, “Oh, the pain, the pain,” or have Thelma the android fall hopelessly in love with the Robot.

Nickelodeon said “No.” Their reasoning: Six-to-eleven year olds don’t know Lost in Space. While this alone is debatable, we pointed out that adults did, and would tune in, presumably watching with their kids. No go. The proposal never even went to script.

2) Calling Babylon 5: In an episode entitled Long Distance Calls,” the stranded crew discovers a communications device that enables them to speak to their relatives back home and let them know they’re okay. We had half the cast of Babylon 5 lined up for cameos. All it would have required would have been the cost of a second-unit crew filming the cameos in Los Angeles, as we had done for the guest appearances by Mumy and Mark Hamill during the first season. Again, it seemed like a sure thing. B5 has gotten tons of publicity lately, as the series which many had dismissed as a Deep Space Nine rip off is now being hailed as one of the best shows on television, being endorsed by everyone from Howard Stern to Dilbert.

Nickelodeon said “No.” They didn’t feel B5 had sufficient wide appeal to make it worth going to the extra money or effort. In fact, “Long Distance Calls” wound up being a peon to cost cutting as we wound up saving money by casting production personnel, including–God help us–me.

3) Weirder and Weirder: We had the script written. We had him all ready to come to Montreal (where the series was shot) because he’s a friend of Mumy’s and, besides, he has friends in Montreal.

Who, you may ask?

“Weird Al” Yankovic.

We had an episode entitled It’s My Birthday Too (Yeah)!” in which Al was going to play an accordion-playing alien hologram who would rampage throughout the ship, playing the Space Cases theme song at polka time.

Nickelodeon said “No.” The reasoning: “Weird Al” isn’t all that popular, and has no following among kids. The same month that the rewritten, Al-less episode aired, Al’s latest album debuted at #14 and went platinum within three months. It remains on the Billboard Top 200 even now, and CBS has given him a Saturday morning series in the vein of Pee Wee’s Playhouse. Not bad for an unpopular performer with no following among kids.

It’s frustrating enough to do everything you can and get your series cancelled. But to know that you could have done more and still get cancelled is even worse.

However, there’s no downplaying the impact that the series has had on my life. First and foremost, I’ve had the privilege of working with Bill on creating the show and writing the scripts. We worked together on scripts in every imaginable way: Sometimes he did the first pass on the script, sometimes I did, sometimes we each wrote half the script. On one memorable occasion, we were working on two different scripts seated across from each other and, every so often, we’d switch. (Since we were working off detailed scene-by-scene outlines, it was easy enough for one of us to pick up where the other stopped.) And the show’s producer, Susan Dietz, helped ramrod much of our vision through.

I was at all the casting sessions and I think we put together a great gang: Kristian (Radu) Ayre, Rahi (Bova) Azizi, Paul (Commander Goddard) Boretski, Paige (Rosie) Christina, Becky (Suzee) Herbst, Walter (Harlan) Jones, Cary (Davenport) Lawrence, Anik (Thelma) Matern, and Jewel (Catalina) Staite (who had to leave us after the first season, since she was contractually obligated to do a series for Disney called Flash Forward). And our sort of unofficial 10th cast member, Marcel Jeannin. Marcel, an incredibly versatile actor, was in our original, unaired pilot and became a sort of one-man rep company, appearing in four episodes in various guises. If anyone out there is putting together a convention and wants some terrific guests—guests who, by and large, are genuine science-fiction and/or comic-book fans and will appeal to kids as well as adults—get word to me and I’ll get word to them.

Nor will I forget filming in Montreal. I’ll never forget when people learned I’d be spending the entire winter up there. How they pitied me. So there I was in Montreal, and, in the meantime, New York got hit with the mother of all winters. It was like a thousand feet of snow. And in Montreal—not much of anything.

The fans have been and continue to be terrific. I can’t tell you how much it means to me to see how so many people have embraced the series, the characters, and the Space Cases universe—and don’t want it to end. And who knows? I mean, heck, if series ranging from Star Trek to The Jeff Foxworthy Show can be brought back, why not us?

The show gave me my nationwide acting debut, when I had a cameo playing Bova’s father in one episode. If nothing else, it convinced me that I shouldn’t quit my day job.

And I guess, most of all, I’m pleased for the opportunity the show gave my kids. They would come up, sometimes for a week at a time, and got along great with the cast. Gwen was an extra in one episode called “King of the Hill,” while Shana did a full-blown guest stint in our final episode, appearing as a computer entity named Pezu. Five-year-old Ariel didn’t get her own guest shot. She simply watched. The show had no greater fan. There was one time where she marched up to a kid on a playground and said, out of the blue, “Hi, I’m Ariel. My daddy does Space Cases. Do you watch Space Cases? It’s about some children out in space. It’s on Nickelodeon.” She just kept chatting for five minutes, as the other child stared at her in confusion, having no idea where this kid came from or what she was talking about.

Ariel was there for the last days of filming.

(As was Shana. Both of them can be seen in the lower left of this cast and crew photo, Shana in blue face makeup and Ariel holding a little doll of Bova.) She did nothing except watch the show being made, hour after hour. I thought she’d be bored out of her mind, but I couldn’t pry her from the soundstage. She seemed to be taking in everything. Just how much, though, I hadn’t quite suspected until just yesterday.

I was running Return of the Jedi for her, and she was watching the scene in the swamps of Dagobah wherein a glowing Obi-Wan Kenobi walks up to Luke Skywalker. And Ariel turned to me and said, “Daddy?”

Clearly she had a question. I figured there was some plot point that was confusing to her. She is, after all, only 5 (well, 5 and a half). I said, “Yes, honey?”

And she gave me a serious, thoughtful look and said, “Did they shoot Obi-Wan against a green screen?”

And if you don’t know what that means, I can send Ariel over to explain it to you.

(Peter David, writer of stuff, can be written to at Second Age, Inc., PO Box 239, Bayport, NY 11705. Latest weird Star Wars change: in Return of the Jedi, when Han Solo is hanging upside down from the skiff as Lando is about to be dragged into the Saarlac pit, the supposedly blind Solo shouted, “’Trust me!” and shot the creature’s tentacle, releasing Lando. But in the “Special Edition,” I could swear I heard additional dialogue with Han shouting something like, “I can see better now!” First Han lets Greedo shoot first and then he has to explain himself to Lando. Weird.)

 

25 comments on “Spaced Out

  1. So now i’m curious – what were the “reasons of internal politics” that led to the pulling of Hypernauts (which i have to confess to never having heard of)?

  2. Peter, with all the examples of benign neglect you cite in this column, it makes one wonder why Nickelodeon bothered to pick up the show at all when it obviously didn’t seem to be their cup of tea. Sometimes there are obvious reasons for a show’s gradual demise, such as when the executive who championed a series ends up leaving and his replacement (or ‘new broom’) wants to sweep away all of those previous successes and put his own stamp on things. Or sometimes a network will pick up a series just so it doesn’t become a ratings winner for their competition and then slowly starve it to death. In this case Peter, I would be interested to know exactly when you realized that Nickelodeon had no interest whatsoever in doing anything to make the show a success. As you point out with this column, it would have been so easy to promote the šhìŧ out of this show, particularly in the genre community, but to my eyes, it always appeared that Nickelodeon wanted nothing more than for the show to quietly go away.

    1. Nick wanted to be in business with the show’s indy producer, Albie Hecht. Eventually he wound up working AT Nick and that got the show on. We warned him going in that SF shows typically are slow builders and almost never huge hits to start off, and that the important thing was to keep it in the same time slot so viewers could become steadily invested in the universe. We also said there was a mint to be made out of ancillary products.

      So they kept moving us around and produced no products. As a matter of fact, the Canadian co-producer managed to kill a proposed book series from Pocket by demanding ludicrous amounts of money up front for it.

      When did I FIRST know? Truthfully? When we got the original contracts. Our agent’s proudest achievement was that we were given 50% (something like that; a huge percentage) of the money generated by merchandising. She was so proud of that. I took one look at it and said, “You realize that they’ve just basically told us that there will be no merchandising, ever. There is no way they’d give us that much of a percentage if they thought they were actually going to have to pay it. It’s impossible.” She said, “No, no, there’s going to be t-shirts and toys and–” And I said very calmly, “No. There really won’t be. And this is the first nail in our coffin, because if we don’t have a revenue stream from merchandise to increase our value to Nick through the first season or two, we’re sunk.” She didn’t believe me. But I was 100% right.

      PAD

  3. Peter: In fact, “Long Distance Calls” wound up being a peon to cost cutting…
    Luigi Novi: What’d you guys do, save money by closing the men’s rooms? LOL.

    Sorry, I couldn’t resist. I assume you mean paean, right?

    Was this a typo in the original column, or was it an OCR error in transcribing or scanning it for the blog?

    1. It was deliberate. Every so often we put an egregious typo in there just to test the mettle of the readers.

      PAD

  4. Didn’t you also have a executive at Nick who couldn’t grasp the concept that there was more than one moon in the universe?

    1. Yeah. We were going over an episode and we had a scene where the crew landed on a heavily vegetated moon. And he said, “I don’t understand: isn’t there just one moon?” Appalled, I erupted, “In the GALAXY? There’s more than one moon in our own solar system! Catalina comes from the Saturn moon of Titan! It’s bad enough that you apparently slept through third grade science, but you didn’t even read our own series bible or watch our pilot episode?!?”

      At the time he was a low-level Nick rep. Now the guy is now head of programming at a major network. I’ve never even bothered to pitch anything there.

      PAD

      1. Well, it has been 15 years. Couldn’t you set up a lunch meeting or something to mend fences?

      2. Just so you would have somewhere else to pitch to. Whether you’re sorry or not, he might not even remember the incident or it may have been water off a duck’s back, especially if he likes the idea, realizes you’re more established as well and would want to concentrate on money and a project that would be mutually beneficial.

      3. At the time he was a low-level Nick rep. Now the guy is now head of programming at a major network.

        A fellow I know likes to say that one of the biggest problem in television/film is “Uncreative people making creative decisions.”

        In the case of this rep, it sounds more like an idiot gets to make these decisions, which is an even scarier prospect.

      4. At the time he was a low-level Nick rep. Now the guy is now head of programming at a major network. I’ve never even bothered to pitch anything there.

        Probably the cousin of the guy who asked JMS how the “upside-down” people in the concept art were able to stay there…

  5. Well, this is the same network that later needed a cartoon to go between Rocket Power and The Wild Thornberrys, and turned to the man responsible for Johnny the Homicidal Maniac and I Feel Sick, so I’m thinking network-exec meetings must involve copious amounts of Wild Turkey.

    (Incidentally, Invader Zim was also a critical hit and won several awards, but was cancelled by Nick because “it wasn’t getting the ratings” – that is, it wasn’t highly-rated in the 6-to-11 demographic. Big hit amongst the college kids and young adults, though. Since the DVDs have started selling at cons, there has been some interest in reviving the series, but Jhonen has apparently decided to leave them to their…

    “Say moosey fate! Say moosey fate!!”

    …their moosey fate.

    “Yay!”)

  6. Wow…just, wow. Putting aside all the other things you stated in your column for a moment, that ANY executive would schedule new programming, let alone a season finale, against the SUPER BOWL is insane.
    The Super Bowl is more than the highest-rated football game of the year. It dwarfs the Oscars. The most-watched events of all-time have been Super Bowls. If you look at the highest viewership for TV programs in history, almost all of them will be Super Bowls..with an occasional last episode of M*A*S*H or “Who Shot J.R.” episode of “Dallas” making an occasional appearance.
    .
    Which means that the Super Bowl generates the ratings, buzz and cross-demographics of those other watershed cultural events EVERY FREAKING YEAR.
    .
    People don’t even switch channels for the darn commercials since they are sometimes more entertaining than the game.
    .
    Again..wow. just…wow.

  7. Sad story but great photo! Is that Bill Mumy on the far left? Nice of him to bring JMS to the photo shoot 🙂

    1. Pretty sure that’s not Mumy, no. There’s a passing resemblance, but he’s wearing what appears to be a light meter around his throat. Actually I think that’s one of the guys who built many of the props of the show, including the Gizbot in the center.

      PAD

  8. If anybody ever schedules something new against the SuperBowl again, they will not be wasting their time sending me a personal notice, because I will watch anything NOT RELATED to the Super Bowl in a flash. Really.. or even better someone can release a book because I will happily leave my TV off that day ( and most of the same weekend because I cannot stand the whole shebang.)

  9. I want science fiction to be more popular since it’s one of my favorite genres. It’s to be expected for any show to be overshadowed by the Superbowl since it’s hip and cool to watch sport. I would rather read a bunch of comics than watch the superbowl. I’m more of your typical nerd. 🙂

    OT: I would be grateful if you could answer this for me. I want to draw comic one day, and I just want to know if most comic nowadays is hand-drawn or digitally drawn or a hybrid of both? It would give me a clear direction of where I should focus my style on. Thanks in advance. 🙂

  10. I’m sorry. I was one of those kids that lost the show. I remember being thrilled about the show when it premiered and then I struggled to find it. I remember being frustrated because Nick repeated so much programming (in my mind at least), but I could never catch this show. I guess it doesn’t matter. My family has never been a Nielsen family and I was a few years out of the networks 6 – 11 demo. Still, I wish that I had been able to watch more. Oh, and for the record, I was 14 when the show was on and I knew Lost in Space from reruns in the morning during summer break. I also knew Weird Al from my brothers.

    Anyway, even though it didn’t work out exactly as you wished. Thank you for making a sci-fi show for kids. It was appreciated.

  11. They thought Weird Al had no following with kids? I thought his stuff was hilarious when I was a kid. Heck, novelty music seems to have a bigger following with kids and nerds with regular old adults.

  12. I’m just stumped at the merchandising comment given today’s gluttony of merchandising in live action shows.

    Sorry if you’ve been asked this ad nauseam, but is all the intellectual property, copyrights, whatever of the show still owned by Nickelodeon?

    Personally, being the compulsive person that I am, I would have finished it just for the sake of finishing it. Written some form of it as I wanted to do it all along (go all out). But I guess this wouldn’t accomplish anything if you couldn’t do anything with it after finishing it.

  13. Holy. Carp.

    It’s these tales of network (and movie studio) executive decision-making that cause me to gape in unabashed wonder any time something of laudable quality is produced.

    Actually, if you think of these types as the infinite number of monkeys in front of the infinite number of typewriters, it makes a bit more sense.

    But only a bit.

  14. You know, at the time I was 11/12 years old and even then I knew my favorite show wasn’t going to be around long. Nickelodeon’s habit of playing scheduling hide-and-seek with it from Day One pretty much cinched it.

    I’ve always kind of hated Nickelodeon and their fake-‘edgy’ and self-aggrandizing attitude, even when I was in their “age demographic” – but Space Cases caught my interest like nothing else on that TV wasteland before or after. So of course the bášŧárdš killed it (ON A CLIFF-HANGER ARRGH).

    I’m scarred for life, clearly. Thanks, Nick! Someday I’ll send you my therapy bills…

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